It is no secret Emma won Miss World 2010 for Botswana. However, Alexandria Mills won before she entered Miss World. In fact, Stephen Morley aka Steve Douglas had selected her from Elite Model Management. At that time, Elite Models sent delegates to the Miss World competition. She was seen as the most beautiful girl on the profiles. But why did Alexandria won? Why did they choose Alexandria?
Here is the reason, MWO sued Miss Teen World director, Gaspar Cruz for copyright infringement on the word ‘world’. He won in the first attempt but MWO appealed and Gaspar Cruz lost! This was in (2010-2011). Miss World wanted to show their presence in the US and using the word 'world' is a copyright infringement. They even made a teen Miss World website showcasing all the teen contestants of Miss World 2010 class. That is the reason why up to today, MWO favours Emma more than Alexandria. Emma was the chaperone, visited more countries and did more interviews than Alexandria as Alexandria didn’t speak well…
The director of Miss United States pageant (not related to MWO) Chris Wilmer helped the MWO because he wasn't on good terms with Gaspar. Three (3) years later he became the director of Miss World in the United States.